Meet Your New Customer
As an entrepreneur or business owner the secret to winning more market share and maximizing your outreach efforts as we emerge from the pandemic is learning from our past and anticipating the future. This session is both a look back at what happened to consumers and businesses when Covid-19 restrictions began and a look forward to 2021 as the economy opens and restrictions unwind.
Ready To Meet Your Next New Customer?
Whether you are a new or seasoned entrepreneur, you know that the secret to winning more market share and maximizing your outreach is to study the past. As we emerge from the pandemic and adjust to a new normal, we look back at what happened to consumers and businesses when COVID-19 restrictions began, and how the economy adjusted as the restrictions unwound.
Our “Meet Your New Customer” course walks you through this journey. Here’s what you will learn from this 3-part video series:
Part 1: Introduction to Maslow’s Hierarchy of Needs as it
Relates to Business
In this video, Mike discusses how Maslow’s Hierarchy of Needs relates to our customer’s journey from the start of the pandemic to the current day and why it’s useful.
Part 2: The Good, the Bad,
and the Ugly
This video will show you how to identify Good, Bad, and Ugly customers, and how to think about each customer’s value to your business. Both B2B and B2C examples will be provided.
Part 3: Strategic Segmentation
Discover the best way to identify where your Skills & Values and Experience & Expertise intersect with the markets you can easily reach.
The video series will get you inside the minds of your customers so you can communicate with them and provide more value.
Hi! I’m Mike Mausteller, Your Business Advisor!
I’ve spent years developing over 12 brands, creating massive markets, and managing and building sales teams for Fortune 500 companies. I believe that every small business deserves Fortune 500 advice so they can make more money, alleviate stress, and spend more time with family and friends.
The “Meet Your New Customer” course will help you understand your customers’ ever-changing needs and desires, so you can tailor your marketing strategies to meet them. It’s also the perfect way to jumpstart your business and experience the value of Buckeye Business Performance before participating in a more intensive program.